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Innovation Management and Incentives Design - VHS (47 mins) - Training Package

Item#: KTP168VV  Language: English
Available Formats

Innovation Management and Incentives Design - DVD (47 mins) - Training Package

Item#: KTP168DV  Language: English
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The Richardson Co. Training Media
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Innovation Management and Incentives Design

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Produced

  • 2004

Key Features

47 minute VHS or DVD video

Program Highlights:

  • The incentive sweet spot that drives product innovation.
  • Successful strategies for defining goals and measurement systems.
  • Radical versus incremental innovation, and the failure of a one-size-fits-all approach.


    • Creativity generates value when supported by an infrastructure that provides discipline without killing passion. Management systems for innovation therefore require careful design. It is crucial to understand the difference between incremental and radical innovation, and set goals and incentives that lead to the best outcome for your product. Large bonuses can snuff the excitement that engenders radical innovation, but inadequate financial motivation can hobble incremental innovation. The crucial elements are understanding your innovation needs, and ensuring that your strategies foster, rather than stifle, the creative strengths of your organization.


    Professor Davila has a Master of Business Administration from the University of Navarra, and a Doctorate of Business Administration from the Harvard Business School. His research has been published in numerous academic and business journals, including the Harvard Business Review and the Journal of Accounting and Economics.