Red Queen Competition: A Dynamic View of Strategy

Produced

• 2004

Key Features

49 minute VHS or DVD video

"Now here, you see, it takes all the running you can do to keep in the same place."
The Red Queen, in Lewis Carroll's Through the Looking Glass

Featuring:
William P. Barnett, Professor of Strategic Management and Organizational Behavior, Stanford University

The neo-classical model of business strategy is built on a theory of market equilibrium. But in reality, markets create disequilibrium…and therefore opportunity. Rather than seeing competition as a problem to be solved, Professor Barnett explains how to see competition as an engine that generates capability. Your job as a manager is not to come up with solutions-it is to be the architect of an organization that comes up with solutions. You will thereby develop the strength to persevere and prosper, while others lose themselves in the struggle of just trying to keep up.

William P. Barnett studies competition within a variety of industries, analyzing how strategic differences and strategic change among organizations affect their prospects for growth, performance, and survival. He holds a BA and PhD from the University of California, Berkeley and is the Director of Stanford's Executive Management Program.